Despite the fallback health clubs and fitness centers experienced from Covid-19 and the dip in gym attendance, consumers are still wanting a way to meet their fitness goals. In February, we conducted a survey to learn more about consumer behaviors now that we’ve...
As we forge ahead into a new year after one of the most unusual stints the country has ever experienced, quite a few small businesses are unsure of how to proceed. If you own a gym, you probably rank near the top of the list in this regard. All along, you’ve been...
As we look back on the year that brought radical changes to the fitness industry and left lingering effects in its wake, it’s important that we learn from the challenges and grow. As a result of the pandemic, pressures from new safety mandates, social distancing,...
Hard to believe it, but we’ve almost reached the end of this year’s first quarter– making this the perfect timing to review your strategic marketing efforts. Earlier this year we talked about the importance of SMART goal setting for the new business year. So now...
KENNESAW, GA February 19, 2021 – UpSwell Marketing, a marketing firm that specializes in helping gyms expand their member base, today shared insights from their fitness consumer research, delving into consumer behavior in the fitness industry. Based on responses from...
2020 derailed most of our business plans (and many of your members’ workout routines) for the year. The limitations of many fitness centers greatly reduced exercise options, and many people had to adjust their goals for being physically active. These changes will...
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