Only about 2% of visitors on your site will convert on their first visit. This means, unfortunately, the majority of traffic on your website will leave without becoming a customer. The buying process of a consumer can be very erratic, and it may take months of...
The coronavirus (COVID-19) has everyone on edge right now. It is a scary time for many during this uncertain, anxiety-inducing season. As of March 23, there have been over 33,404 confirmed cases in the United States, and experts say the number is likely to keep...
Are you having a hard time keeping up with the ever-evolving trends for marketing your business? It can be exhausting. Digital marketing trends are constantly changing and quickly becoming more complex. In order to remain relevant and deliver conversions — leads,...
There are many reasons why targeted display ads (TDAs) are a necessary part of your marketing mix, but one of the main reasons is the targeting capabilities. Once you’ve decided to incorporate TDAs into your marketing, it’s important to make sure you are targeting the...
When done properly, incorporating Facebook and Instagram ads into your marketing playbook is a great way to effectively market to prospects in your area. However, it’s important to note that Facebook and Instagram are continually evolving and making changes to their...
Whether you’re marketing a service or a product, what you’re really doing is creating an experience. In fact, you’re creating a miniature journey for your customers with a beginning, middle, end, and (hopefully) a sequel. The beginning of the story might be the...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
