Last year threw us all a big curveball. It was definitely an unpredictable and unprecedented year, and many of us had to adapt to the changes. Businesses were pushed to take advantage of more digital marketing strategies than ever before. Some of the changes we saw...
Goal setting can help you stay organized, stay on track during your day-to-day activities, and focus energy on specific strategies and areas of your business. The timing is perfect for mapping out some very targeted goals to focus on in the new year. But what does...
Creating a marketing plan is challenging in the best of times. It’s even more difficult when everything feels uncertain. This past year, we were all faced with challenging decisions. Plans got derailed, and what we thought would be a great year was met with more...
Everyone wants to be successful and make the most out of their marketing campaigns, but what if you’re just missing the mark because of a simple, easy to fix mistake? As a business owner, you have a hand in so many areas of your business. It can be challenging to spot...
The importance of email marketing can’t be overstated — it’s one of the best ways to reach your customers and get more eyes on your brand. But if you’ve been struggling with making your email campaigns successful, there is one key thing you might be doing that will...
One of the foundational elements of a marketing plan is your marketing budget. You already know how to budget your business — you’ve done it every year and have plenty of experience. But all of that planning seemed to go straight out the window in 2020. None of us...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
