Technology has brought businesses a range of new marketing and advertising opportunities over the years. From search engine optimization and content marketing to pay-per-click advertising and purchasing advertising space on relevant websites, companies have a range of...
Your small business needs a plan. And planning early is always best. But along with your marketing plan, you need to create a marketing budget so you can track how much you’re spending and where to best allocate your marketing dollars. The goal is always to get the...
During the first six months of 2020, over 15.9 million Americans decided to pack up and move. An average of 31 million people in the United States are moving per year and putting around $86 billion of revenue into the moving industry. Needless to say, moving and...
A new iOS update just dropped, and there’s a lot of worry going around in marketing circles. If you haven’t heard, the iOS 14 app tracking transparency (ATT) update changed the way iOS users are tracked by technologies that personalize ads. Up until late April, users...
Having an online presence is essential for today’s businesses. Having said that, more than 1.8 billion websites are up and running these days. Many of them are probably competing in the same space as your company. That means being online is no longer enough. You have...
Hard to believe it, but we’ve almost reached the end of this year’s first quarter– making this the perfect timing to review your strategic marketing efforts. Earlier this year we talked about the importance of SMART goal setting for the new business year. So now...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
