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Marketing, believe it or not, is a lot like working out. It’s all about setting goals, sticking to them, and seeing results. Just like how a personal trainer keeps us accountable in the gym, your marketing agency does the same for your business goals.
Here we dive into ways you can set your fitness center up for success and how collaborating with a marketing agency helps with accountability and growth.
Start the Year with SMART Goals For Your Gym
A scribbled list of New Year’s resolutions has become a talisman for an exciting and fulfilling year ahead. We are almost meticulous in the way we set new intentions every year.
For marketing, your intention-setting should be filled with more strategic planning and less reliance on wishful or spontaneous ideas. Settling for well-measured, SMART (specific, measurable, attainable, relevant, and time-bound) goals may seem monotonous, but it gives you a solid framework for evaluating your progress toward boosting your brand visibility and growing your membership base.
Take a look at the following examples of some 2024 marketing goals to get inspired and establish attainable goals for your gym:
- Increase membership signups by 30% for the year, using targeted advertising campaigns and social media ads to promote sign-ups and offer new incentives.
- Improve membership retention rates by 10% in the first six months of 2024 by listening to your members’ needs, adjusting your programs and class offerings, and building strong personal relationships with your members in-and-outside the gym.
- Develop and launch an online personal training program in 2024 to expand reach beyond the local community and drive traffic using paid search and targeted ads.
When it comes to carving out robust goals and forming concrete marketing strategies based on those goals, having an expert on your team makes all the difference.
Sticking to Your Goals with a Personal Trainer…for Marketing!
You’ve likely already set your intentions and marketing goals for 2024, but how do you stick to them and make sure you come out profitable on the other end?
Here are ways your business’ personal trainer —or in other words, your trusted marketing agency partner, like UpSwell— can help:
- Goal Accountability: Provide an external perspective and help to hold your business accountable for reaching your goals.
- Sustainable Strategies and Trend Research: Stay current with industry trends and proven strategies that will help your gym experience steady growth. These could include on-demand fitness classes, live-stream workouts, and even tailored fitness programs.
You may also speak to the growing social media audience by partnering with niche fitness influencers or connecting with your members on these platforms with quarterly contests and fitness challenges, encouraging your followers to post their progress. Aligning your marketing and paid efforts to these will further your reach and member engagement.
- Expert Analysis: Access a team of experts in your industry who will monitor your campaigns, giving you a clear idea of performance and whether they’re driving towards your goals.
- Business Alignment: Keep your 2024 marketing goals in sync with your business plan and stick to them (and be able to identify when pivoting is necessary).
Developing a Tailored Marketing Strategy with UpSwell as Your Guide
We are relying more and more on data in the fitness industry for delivering ads that show you’re listening to consumer needs. With this expectation, it’s so important to develop a data-driven marketing strategy and hyper-personalized messaging to better connect with your target audience. That will help convert your prospects into loyal members, while you simultaneously continue scaling your brand visibility.
As a gym owner, a lot is resting on your shoulders, not to mention adding a comprehensive marketing plan to the mix. With everything else on your plate, developing an impactful marketing strategy that lands with your local audience is a daunting task without the team to back you up.
The fitness marketing experts at UpSwell help facilitate a well-thought-out, tailor-made marketing plan to leave you with more time and energy to focus on your business’s core functions rather than wasting your valuable time learning the ins and outs of fitness marketing.
We’ve made implementing effective strategies simple and easy to maximize your ROI and achieve your goals in 2024. Contact us today to take advantage of our free marketing assessment to get started!
