T he weather is warming up, flowers are blooming and your customers are hitting the road. 65% of travelers are interested in taking a road trip*, which...

Hard to believe it, but we’ve almost reached the end of this year’s first quarter-- making this the perfect timing to review your strategic marketing efforts...

KENNESAW, GA February 2021 -- UpSwell Marketing, a marketing firm that specializes in helping local businesses expand their customer base, today announced the...

Last year threw us all a big curveball. It was definitely an unpredictable and unprecedented year, and many of us had to adapt to the changes. Looking for 2026...

Goal setting can help you stay organized, stay on track during your day-to-day activities, and focus energy on specific strategies and areas of your business...

Creating a marketing plan is challenging in the best of times. It’s even more difficult when everything feels uncertain. This past year, we were all faced with...

Everyone wants to be successful and make the most out of their marketing campaigns, but what if you’re just missing the mark because of a simple, easy to fix...

The importance of email marketing can’t be overstated — it’s one of the best ways to reach your customers and get more eyes on your brand. But if you’ve been...

Direct mail campaigns can hit the target or fall flat, depending on the approach. It can be frustrating spending hours putting together a campaign, only to get...

One of the foundational elements of a marketing plan is your marketing budget. You already know how to budget your business — you’ve done it every year and have...

Having a seamless campaign can help you reach your ideal customers wherever they are. Rather than letting your direct mail , targeted display advertising , and...

Most of us thought it would never come, but the holidays are finally upon us! Channeling the spirit of the holiday season in your marketing is a great way to...

If you’re wondering when to hire a marketing agency, chances are you have some reservations about the idea. Who knows how to better leverage the uniqueness of...

Location-based technology and targeting are becoming widely used to target the right people at the right time and place. Mobile geofencing is one of the most...

If you find yourself asking, “is direct mail marketing really right for my business?” Our simple answer is yes ! With so much attention being placed on online...

Do you remember the last time you looked through a phone book to find the number or address of a local business? It’s probably been a pretty long time. We have...

There are many ways you can keep your automotive repair customers engaged with your brand, even when their car isn’t currently in the shop. Here are just five...

The most convenient way for your business to communicate today is through email and social media. However, you will see higher response rates and attract more...

Attending a trade show can be a great way to network with peers, meet customers and prospects, and connect with industry leaders. It provides opportunities to...

Are you wondering what your small business should be budgeting for your annual marketing? Or maybe questioning if you could have allocated your budget more...

Think of a time when you had an issue with a company you were dealing with. Maybe it was a bad experience at an online checkout, or not getting the customer...

There are numerous – even infinite – options when it comes to driving traffic to your website. With so many options, it’s important that you focus on activities...

When it comes to your automotive direct mail campaigns, you want to make sure you’re getting the most out of your money and reaching the right prospects. A...

No matter what industry you are in, marketing plays a huge role in growing your business. By marketing successfully, you can build long-lasting relationships...

As states continue setting dates and making plans for lifting their stay-at-home orders and restrictions, businesses are beginning to make preparations for...