Auto body repair shops offer valuable services that all drivers need. However, most car owners have a lot of choices when it’s time to take their vehicle in for...

The future of direct mail marketing is bright. In a world that has such a strong digital presence, direct mail marketing will continue to thrive, bringing...

Search engines have become the number one tool for finding new business, often being used for “near me” searches or finding a local tire and auto shop. More...

Having a strong presence in the digital landscape is crucial for businesses in 2021, but how do your customers find you? People may find your business from a...

For the first time ever, digital advertising will surpass direct mail in local ad spending, making it the largest advertising channel to use in 2022, according...

It can be a challenge to keep your auto repair shop on the minds of your customers, but one of the best ways to grow your business is through referrals. More...

With the world oversaturated with all kinds of marketing and brand advertising, it’s crucial to have a strategy in place that focuses on quick response to...

The average direct mail campaign has a response rate of 4.9% which is nearly double that of the average email campaign, with open rates as high as 90% . We...

It’s that time of the year (already)! The decorations are going up, prepping for families rolling into town, and the holiday shopping sprees are already in full...

Like all businesses, auto shops thrive on attention and engagement. It used to be the case that attracting new customers was largely a matter of creating...

Reaching your auto repair customers with direct mail marketing creates a more personal experience with your brand. It offers an effective way to stand out from...

Consumer behavior is constantly evolving, and there will always be new trends and strategies that keep our businesses ahead of the curve in the marketing...

If you haven’t begun planning for your 2022 marketing strategy, now is the time to start. As we get closer to the holidays, and the year comes to a close...

The future of the automotive world is growing and advancing quickly, causing a disruption in the production of gasoline-powered vehicles. But that doesn’t...

The holidays are filled with excitement, family, and fun — and holiday shopping . Starting with the Black Friday kick-off, the holiday shopping season is...

When it comes to getting your brand in front of your customers, you need a strategy that is cost-effective, direct, and successful for generating traffic and...

KENNESAW, Ga., Sept. 2, 2021 -- UpSwell Marketing, a marketing firm that specializes in helping local businesses expand their customer base, today announced the...

As a small business owner, you want to know how your website is performing and whether or not you are effectively generating new leads . An easy way to monitor...

Major changes are expected to shape the automotive repair industry during the years to come. If you’re part of this evolving sector, you’ll need to be able to...

Technology has brought businesses a range of new marketing and advertising opportunities over the years. From search engine optimization and content marketing...

Your small business needs a plan. And planning early is always best. But along with your marketing plan, you need to create a marketing budget so you can track...

During the first six months of 2020, over 15.9 million Americans decided to pack up and move . An average of 31 million people in the United States are moving...

Postcard marketing is a powerful way to connect with your customers. By sending out marketing postcards for your auto repair business, you can introduce new...

A new iOS update just dropped, and there’s a lot of worry going around in marketing circles. If you haven’t heard, the iOS 14 app tracking transparency (ATT)...

Having an online presence is essential for today’s businesses. Having said that, more than 1.8 billion websites are up and running these days. Many of them are...