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Fitness Challenge Ideas: Pump Up Your Members
Anyone who’s ever tried to get in shape can tell you that the hardest part of sticking to a consistent workout routine is staying motivated. And if you’re a gym owner, you rely on members finding that motivation so they keep coming through your doors. Enter the fitness challenge, a special event you can host …
6 Ways to Increase Gym Membership Sales
As a gym owner, you have a million things on your mind: employees, equipment, programming, pricing, budget, bills — and that’s just what you’ve dealt with before 9 a.m. Of course, there’s one crucial element that makes everything else work: members. Selling gym memberships and making sure your members’ needs are met are top priorities …
Not Just a Gym: How to Build a Fitness Community
The fitness industry is experiencing growth and innovation as more people focus on their health and wellness. However, as we feel the effects of rising inflation, consumers are more willing than ever to try new brands, causing an unprecedented downturn in brand loyalty. With increased competition in the market, it’s not enough to simply provide …
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5 Ways Paid Search is Transforming Fitness Marketing in 2023
Paid search, also known as pay-per-click (PPC) advertising, is a valuable way fitness brands reach new leads. Gyms use PPC advertising to reach their key demographics directly on websites, social media, and search engine result pages. Rather than wasting your budget on ineffective marketing tactics and campaigns that fall short of your return on investment, PPC …
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Gyms Are Still Suffering Post-Pandemic, Nearly 30% of Members Have Not Returned
The pandemic has brought major changes to the fitness industry and the habits of health fanatics. Concerns for safety and a resurgence of COVID-19 are still influencing buying decisions when it comes to the gym. Many lack motivation to return after not attending a gym for so long, and consumers now have a heightened awareness …
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Direct Mail Marketing Statistics 2022: Supercharge Your Direct Mail Marketing
Imagine your typical daily routine. How many times do you check your phone or browse the internet? The average person is exposed to 4,000 to 10,000 ads daily and checks their phone 160 times a day —around four hours of screen time. With such an overload of digital advertisements, we have learned to tune them …
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5 Reasons Your Gym Should Focus More on Wellness
The concept of wellness is not new, but it has gained popularity in the last few years. The global wellness market is more than a $4.2 trillion industry and is continuing to rise. As consumers focus on wellness in their fitness journey, gyms must jump on board to continue attracting new members. The importance of …
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Fitness Analytics: Why Your Gym Needs It
Today’s most successful businesses are driven by data. Consumers readily hand over their data with nearly every internet activity in which they partake. With search engine algorithms, social media, and e-commerce collecting data at every turn, there is no escaping how useful it is to businesses. Every business in every industry should be jumping at …
5 Fitness Trends Shaping The Future of 2022
Gyms and fitness studios weren’t prepared for the radical changes that the ongoing pandemic brought with it, but many adapted. The obstacles we faced made way for new innovations and a culture centered around health and wellness. Traditional fitness trends and wellness routines have been completely thrown out the window, and we look to 2022 …