The concept of wellness is not new, but it has gained popularity in the last few years. The global wellness market is more than a $4.2 trillion industry and is continuing to rise. As consumers focus on wellness in their fitness journey, gyms must jump on board to continue attracting new members. The importance of […]

Today’s most successful businesses are driven by data. Consumers readily hand over their data with nearly every internet activity in which they partake. With search engine algorithms, social media, and e-commerce collecting data at every turn, there is no escaping how useful it is to businesses. Every business in every industry should be jumping at […]

Gyms and fitness studios weren’t prepared for the radical changes that the ongoing pandemic brought with it, but many adapted. The obstacles we faced made way for new innovations and a culture centered around health and wellness. Traditional fitness trends and wellness routines have been completely thrown out the window, and we look to 2022 […]

Attracting new members requires an effective marketing plan. A more creative approach can give you can advantage over your competition.

It’s almost “new year, new me” season! Which means your club needs a top notch marketing plan to attract new members.

It’s time for your club to not only prepare but attract new members with the best New Year’s fitness marketing before the resolutions rush.

Boost online traffic to your fitness club with the top fitness PPC marketing tips!

This new digital era has taught us that online fitness classes and virtual gym experiences are not going away anytime soon.

We conducted another fitness consumer survey that gave insight on consumer behaviors and factors affecting gym attendance.