Fitness News & Insights
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Keep Your Marketing Goals on Track: Your Fitness Center’s New Personal Trainer
Feb 28, 2024 | Fitness
Marketing, believe it or not, is a lot like working out. It’s all about setting goals, sticking to them, and seeing results. Just like how a...
Fitness Consumer Survey: Finding Membership Opportunities in Existing Gym-Goers
Nov 7, 2023 | Fitness
Gym owners face a constant challenge in the world of fitness: staying ahead of the curve. To do so, it’s important to understand what consumers want...
7 Fall Fitness Marketing Ideas to Try This Year
Nov 7, 2023 | Fitness
Now that the summer months are behind us, it's time to gear up for fall and embrace the season of change. For gym owners, this is an opportune time...
Fitness Challenges Ideas: Pump Up Your Members
Jun 14, 2023 | Fitness
Anyone who’s ever tried to get in shape can tell you that the hardest part of sticking to a consistent workout routine is staying motivated. And if...
6 Proven Gym Membership Sales Tactics
Jun 14, 2023 | Fitness
As a gym owner, you have a million things on your mind: employees, equipment, programming, pricing, budget, bills — and that’s just what you’ve...
Not Just a Gym: How to Build a Fitness Community
Jun 14, 2023 | Fitness
The fitness industry is experiencing growth and innovation as more people focus on their health and wellness. However, as we feel the effects of...
Small Business Owners Remain Optimistic for 2023 Despite Uncertainty
Mar 7, 2023 | Auto Repair, Dental, Fitness, Home Services, Marketing
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook
5 Ways Paid Search is Transforming Fitness Marketing in 2023
Jan 30, 2023 | Fitness
Paid search, also known as pay-per-click (PPC) advertising, is a valuable way fitness brands reach new leads. Gyms use PPC advertising to reach...
Your Guide to an Effective Direct Mail Campaign in 2023
Jan 30, 2023 | Auto Repair, Dental, Fitness, Home Services, Marketing
The new year is finally here, and you’re either ready to put your marketing plan into practice or it’s already in full swing. As we look ahead to...
Gyms Are Still Suffering Post-Pandemic, Nearly 30% of Members Have Not Returned
Sep 12, 2022 | Fitness
The pandemic has brought major changes to the fitness industry and the habits of health fanatics. Concerns for safety and a resurgence of COVID-19...
Direct Mail Marketing Statistics 2022: Supercharge Your Direct Mail Marketing
Sep 12, 2022 | Auto Repair, Dental, Fitness, Home Services, Marketing
Imagine your typical daily routine. How many times do you check your phone or browse the internet? The average person is exposed to 4,000 to 10,000...
5 Reasons Your Gym Should Focus More on Wellness
Jun 3, 2022 | Fitness
The concept of wellness is not new, but it has gained popularity in the last few years. The global wellness market is more than a $4.2 trillion...