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Understanding Automotive Direct Mail Marketing: Your Key to Success
In a world buzzing with endless online ads and social media campaigns, automotive direct mail emerges as a steadfast strategy that continues to captivate consumers and drive results for automotive businesses. From personalized postcards to targeted brochures, there’s something refreshingly tangible and impactful about reaching customers through their mailboxes. So, what exactly is automotive direct …
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Automotive Social Media Marketing Ideas That Work
Every small business needs to have a presence on social media, and that includes auto repair shops. What’s the benefit of automotive social media? Being on Facebook and Instagram can not only boost your company’s visibility and strengthen your connection to the community, but it can also help you generate new leads and grow your …
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Auto Repair Shop Marketing: 3 Proven Ways to Get More Customers
If you’re an auto repair shop owner looking to grow your business by bringing in new customers, what’s the best way to spend your marketing budget? The first question you should ask yourself is how much do you need to spend versus how much you want to spend, says Eric Goodstadt, chief executive officer at …
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CUSTOMER SPOTLIGHT: Dad’s Automotive
Dad’s Automotive, owned and operated by Charlie Mero, is leading their community with purpose by caring for their people and their customers. By offering genuine customer service and building their business on this foundation, they have seen outstanding growth and success over the years. Starting out, Charlie Mero was persuaded by his father to never …
Modern Marketing Trends for Success in the Automotive Industry
As we enter 2023, automotive businesses must be ready to evolve with their customers to stay competitive in the market. Crafting engaging content that cuts through the competitive noise of online media and digital advertising is harder than ever. Focusing on modern marketing strategies that speak to your target audience while encouraging them to come …
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CUSTOMER SPOTLIGHT: Arthur’s Automotive
Doubling Business YOY and Delivering Honest Service Arthur’s Automotive is based in Portland, OR and has been in business for 20 years. They are passionate about going above and beyond for their automotive customers, keeping them safe on the road. Driven by a desire to bridge the gap between the customer and the mechanic. Arthur’s …
Empower Your Automotive Customers to Stay on the Road Despite Gas Prices
The summer season greeted us with gas prices at record highs, which is expected to extend through the winter months. After two years of restrictions, consumers are getting creative with ways to stay on the move. Give your auto repair customers what they want: keep them on the move While driving regularly has become expensive …
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Direct Mail Marketing Statistics 2022: Supercharge Your Direct Mail Marketing
Imagine your typical daily routine. How many times do you check your phone or browse the internet? The average person is exposed to 4,000 to 10,000 ads daily and checks their phone 160 times a day —around four hours of screen time. With such an overload of digital advertisements, we have learned to tune them …
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Rev-Up Your Strategy: 3 Ways Automotive Marketing Has Changed
The automotive industry embraced the uncertainty of the pandemic and has seen some massive changes. Demand is back on the rise, but successful marketing takes more planning, strategy, and cross-channel connection to engage with and keep consumer attention. We have seen a significant shift toward digital marketing solutions, and automotive businesses must hit the ground …
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