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CUSTOMER SPOTLIGHT: Dad’s Automotive
Dad’s Automotive, owned and operated by Charlie Mero, is leading their community with purpose by caring for their people and their customers. By offering genuine customer service and building their business on this foundation, they have seen outstanding growth and success over the years. Starting out, Charlie Mero was persuaded by his father to never …
Modern Marketing Trends for Success in the Automotive Industry
As we enter 2023, automotive businesses must be ready to evolve with their customers to stay competitive in the market. Crafting engaging content that cuts through the competitive noise of online media and digital advertising is harder than ever. Focusing on modern marketing strategies that speak to your target audience while encouraging them to come …
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CUSTOMER SPOTLIGHT: Arthur’s Automotive
Doubling Business YOY and Delivering Honest Service Arthur’s Automotive is based in Portland, OR and has been in business for 20 years. They are passionate about going above and beyond for their automotive customers, keeping them safe on the road. Driven by a desire to bridge the gap between the customer and the mechanic. Arthur’s …
Empower Your Automotive Customers to Stay on the Road Despite Gas Prices
The summer season greeted us with gas prices at record highs, which is expected to extend through the winter months. After two years of restrictions, consumers are getting creative with ways to stay on the move. Give your auto repair customers what they want: keep them on the move While driving regularly has become expensive …
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Supercharge Your Campaign With Direct Mail Marketing: Proven Statistics
Imagine your typical daily routine. How many times do you check your phone or browse the internet? The average person is exposed to 4,000 to 10,000 ads daily and checks their phone 160 times a day —around four hours of screen time. With such an overload of digital advertisements, we have learned to tune them …
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Rev-Up Your Strategy: 3 Ways Automotive Marketing Has Changed
The automotive industry embraced the uncertainty of the pandemic and has seen some massive changes. Demand is back on the rise, but successful marketing takes more planning, strategy, and cross-channel connection to engage with and keep consumer attention. We have seen a significant shift toward digital marketing solutions, and automotive businesses must hit the ground …
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Automotive PPC: Strategies to Rev Up Your Campaign
Driving a successful online marketing campaign can be a headache. Which is why your auto shop needs to use top strategies to get the best ROI.
5 Must-Have Strategies to Boost Your Auto Repair Shop Referrals
Referrals are bound to naturally happen, but a little more work is needed to guarantee long-term success for your shop.
Why Your Auto Shop Online Presence Is Essential
Find out why maintaining a strong online presence is so essential for your auto shop and what it takes to remain competitive.