Auto Repair News & Insights
Get tips for lead generation, best practices for digital marketing and much more.
Automotive PPC Strategy: How to Improve Your Click-Through Rate
What is CTR, and how can it help you shape your automotive PPC strategy? Learn how to improve your click-through rates and get the most value from your PPC campaigns.
Determining ROI for Automotive Direct Mail Advertising
When it comes to growing your auto repair shop, direct mail advertising can be one of the most effective tools in your marketing arsenal. But how do...
Holiday Season is Approaching: Give Back to Your Auto Repair Customers with a Gift Card Promo
As the holiday season swiftly approaches, businesses across industries are gearing up for one of the most profitable times of the year. While auto...
Fall Car Care: How to Keep Your Marketing in Tune with Customer Needs
It’s Fall Car Care Month! Do you know what that means? Now is the time to gently nudge all of your local car owners: it’s time for your fall car...
Why Attending Training and Trade Shows is Essential for Automotive Businesses
We have come a long way from rotary phones and cassette tapes. It's incredible how quickly technology has evolved. The automotive industry is no...
Boost Automotive Email Marketing Open Rates with 4 Tips
If there’s one metric you should aim to improve for your automotive email marketing campaigns, it’s your open rate. Why does this matter? Your open...
Why Automotive Direct Mail Marketing is Your Key to Success
In a world buzzing with endless online ads and social media campaigns, automotive direct mail emerges as a steadfast strategy that continues to captivate consumers and drive results for automotive businesses. From personalized postcards to targeted
A Guide to Automotive Social Media Marketing
Every small business needs to have a presence on social media, and that includes auto repair shops. What’s the benefit of automotive social media...
Auto Repair Shop Marketing: 3 Proven Ways to Get More Customers
If you’re an auto repair shop owner looking to grow your business by bringing in new customers, what’s the best way to spend your marketing budget?...
Small Business Owners Remain Optimistic for 2023 Despite Uncertainty
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook
CUSTOMER SPOTLIGHT: Dad’s Automotive
Dad’s Automotive, owned and operated by Charlie Mero, is leading their community with purpose by caring for their people and their customers. By...
Modern Marketing Trends for Success in the Automotive Industry
As we enter 2023, automotive businesses must be ready to evolve with their customers to stay competitive in the market. Crafting engaging content...
