Fitness News & Insights
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5 Tricks You Need to Know to Overcome Gym Seasonality
Let's face it, the fitness industry can be a bit of a rollercoaster ride. It's common for fitness centers and gym memberships to experience...
4 Ways to Promote Your Gym This Season and Keep Members Engaged
Fitness brands and gyms face a unique challenge during the holidays. During a time of fast-paced excitement and festivities, gym attendance and...
3 Fall Fitness Messages to Reignite Membership Routines
As the leaves change, students return to campus and pumpkin spice can be found around every corner —the true sign that fall is upon us. But...
Using Email Marketing for Fitness to Break Through the Clutter
Break through the clutter with email marketing. Think about it—people check their emails daily. Email marketing is an opportunity to have a direct...
The Dual Power of Organic and Paid Strategies for Your Gym
In an industry where your competition is as fierce as your members, standing out online where people get the first glimpse of your gym requires more...
Keep Your Marketing Goals on Track: Your Fitness Center’s New Personal Trainer
Marketing, believe it or not, is a lot like working out. It’s all about setting goals, sticking to them, and seeing results. Just like how a...
Fitness Consumer Survey: Finding Membership Opportunities in Existing Gym-Goers
Gym owners face a constant challenge in the world of fitness: staying ahead of the curve. To do so, it’s important to understand what consumers want...
7 Fall Gym Promotion and Marketing Ideas to Try This Year
Now that the summer months are behind us, it's time to gear up for fall and embrace the season of change. For gym owners, this is an opportune time...
Fitness Challenges Ideas: Pump Up Your Members
Anyone who’s ever tried to get in shape can tell you that the hardest part of sticking to a consistent workout routine is staying motivated. And if...
6 Proven Gym Membership Sales Tactics
As a gym owner, you have a million things on your mind: employees, equipment, programming, pricing, budget, bills — and that’s just what you’ve...
Not Just a Gym: How to Build a Fitness Community
The fitness industry is experiencing growth and innovation as more people focus on their health and wellness. However, as we feel the effects of...
Small Business Owners Remain Optimistic for 2023 Despite Uncertainty
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook
