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Break through the clutter with email marketing. Think about it—people check their emails daily. Email marketing is an opportunity to have a direct conversation with your members, keeping them engaged and motivated.
Everyone’s competing for attention, and it’s easy to get lost in the noise. Consider these proven strategies for a marketing campaign that will help your fitness center stand out.
Sweat-Proof Strategies for High-Converting Emails
Look at these strategies that can help you boost your email conversion rates and keep your audience coming back for more.
- Personalized email experiences. Generic emails no longer have a place in the crowded inbox. This also means moving beyond merely inserting the recipient’s name. Tailor your content based on past interactions, preferences, and behaviors to increase relevance and resonance, making your emails more likely to drive action.
- Design for impact, interactivity, and intrigue. Consistency with your brand’s visual identity will help foster brand recognition and trust, while a clean, eye-catching design grabs attention and makes the content easier to digest. Though a static email can be just as impactful, we are seeing a trend of more interactive features such as swipeable image carousels, embedded videos, and live polls.
- Focus on the mobile experience. Because 55% of all emails are opened on mobile devices — the majority, at an all-time high — a seamless mobile experience with skimmable content can significantly enhance conversion rates.
- Offer valuable and engaging content. Consumers want real experiences and authentic, value-driven content more than ever, which is why it’s important to offer fresh and relevant content that aligns with what they really want. This could be workout videos, healthy recipes, or even jumping on the bandwagon of the latest trending fitness challenges.
- Leverage social proof. What exactly do we mean? Other people’s actions and opinions hold a lot of weight where your brand’s credibility is concerned. Highlight real-life success stories, positive reviews, or user-generated content to show real members using your gym.
Triggered Email Templates to Boost Customer Engagement
If you need some ideas for engaging your customers through email marketing, here are a few ways to celebrate their achievements and stand out in an inbox using automated email templates:
- Onboarding emails. Send an initial email welcoming new members and making them feel like they’re part of an exciting new fitness community. This can also be the time to send details about exclusive member offers and perks, as well as upcoming events.
- Class or personal session emails. Sending a thank you email after sign-up and a reminder email when the date gets closer will boost attendance and keep your members motivated to participate.
- Milestone and post-workout emails. These types of emails are a great way to congratulate your members on their achievements and hard work! Post-workout emails offer a great opportunity to build value for your members, by including recovery tips, nutrition advice, and positive reinforcement to keep them motivated long after their workout is over.
- Re-engagement emails. This goes for both inactive and lost members. For members who have been inactive for a while, sending a friendly reminder can be just the push they need to get back on track. Winning back those who have already left your gym takes a more personalized approach. Acknowledge their absence and express a genuine desire to have them back.
Launch Your Successful Email Marketing Campaign
The best thing you can do for customer retention (—and acquisition) is to encourage your members to stay engaged within your gym and make them feel connected to your fitness community.
Contact the experts at UpSwell to craft an email marketing strategy that breaks through the clutter and keeps your members motivated. With our email marketing solutions, you can build a thriving fitness community and start reaching more customers.
