In the previous blog post, we explored the key factors influencing patient behavior when considering high-dollar dental treatments. From demographic characteristics to lifestyle priorities and health consciousness, understanding these nuances is crucial for...
The past year has brought much more stability despite inflation remaining a huge concern, and although it was tough, many businesses found success in connecting with customers and driving growth. Our 2024 Small Business Sentiment Survey offers invaluable insights into...
There are so many ways to promote your dental practice and reach your target audience and more than just one channel or marketing format is needed to effectively reach your community. When potential patients encounter your brand more frequently — when and where they...
In the past, paid search advertising has heavily relied on cookies to track web activity and user behaviors, using that data for targeted campaigns and audience insights. But as the digital world braces for the loss of this information, businesses need to hustle to...
Marketing, believe it or not, is a lot like working out. It’s all about setting goals, sticking to them, and seeing results. Just like how a personal trainer keeps us accountable in the gym, your marketing agency does the same for your business goals. Here we dive...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.