Email is a low cost, easy to use, and highly personalized form of marketing communication, and if it isn’t already an essential piece of your club’s marketing mix, it should be. In fact, according to research, most people (72% to be exact), prefer to be contacted by...
In this increasingly competitive marketing environment, you have to promote your shop on a variety of channels, and that often means adding digital media to your print marketing strategy. If you don’t have a good balance of online and offline presence, you’re likely...
Marketing is generally like broccoli: either you hate it, or you love it. Some people love the challenge of brainstorming strategies, implementing campaigns, evaluating numbers, making adjustments, and then doing it all over again. Others find the elusiveness of...
The health club industry continues to be extremely competitive, and the ability to generate new members, with all the mind clutter in today’s world, continues to be one of the biggest challenges club owners face on a monthly basis. Mind clutter is what I refer to as...
More and more businesses — auto repair shops included — are trying to crack the code of how to market to millennials. You’ve probably heard countless times that the way to a millennial’s heart is through their phone. While that’s true to a large degree, focusing...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
