The health club industry continues to be extremely competitive, and the ability to generate new members, with all the mind clutter in today’s world, continues to be one of the biggest challenges club owners face on a monthly basis. Mind clutter is what I refer to as...
More and more businesses — auto repair shops included — are trying to crack the code of how to market to millennials. You’ve probably heard countless times that the way to a millennial’s heart is through their phone. While that’s true to a large degree, focusing...
If you’re looking for HVAC marketing strategies to help your business capture new leads, a direct mail campaign might seem a little old fashioned at first glance. But direct mail is a tried and true — and cost-effective — way to get the phone ringing. To execute a...
Like most industries, auto repair has its ebbs and flows throughout the year. We often hear from auto repair shop owners that slow periods are inevitable. There are just certain times of the year — the holidays, back-to-school — when customers put automotive repair on...
It’s that time of year again: the time where you notice that your gym, which was once bustling with motivated new faces, has begun to revert back to its previous state of mostly “the regulars.” The new year likely brought with it a surge of new memberships, and while...
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