Marketing is generally like broccoli: either you hate it, or you love it. Some people love the challenge of brainstorming strategies, implementing campaigns, evaluating numbers, making adjustments, and then doing it all over again. Others find the elusiveness of...
More and more businesses — auto repair shops included — are trying to crack the code of how to market to millennials. You’ve probably heard countless times that the way to a millennial’s heart is through their phone. While that’s true to a large degree, focusing...
Like most industries, auto repair has its ebbs and flows throughout the year. We often hear from auto repair shop owners that slow periods are inevitable. There are just certain times of the year — the holidays, back-to-school — when customers put automotive repair on...
Have you ever been persuaded to buy one product over another simply due to the packaging? If so, you’re not alone. Studies have shown that 85% of consumers cite color as the primary reason they purchase a particular product, making it essential that your brand colors...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.