Goal setting can help you stay organized, stay on track during your day-to-day activities, and focus energy on specific strategies and areas of your business. The timing is perfect for mapping out some very targeted goals to focus on in the new year. But what does...
Knowing how your customers are finding your auto shop can help you focus your marketing efforts, and identifying new opportunities for marketing can help drive more new customers to your business. We conducted a survey of auto repair shop customers and found three...
Creating a marketing plan is challenging in the best of times. It’s even more difficult when everything feels uncertain. This past year, we were all faced with challenging decisions. Plans got derailed, and what we thought would be a great year was met with more...
Everyone wants to be successful and make the most out of their marketing campaigns, but what if you’re just missing the mark because of a simple, easy to fix mistake? As a business owner, you have a hand in so many areas of your business. It can be challenging to spot...
The importance of email marketing can’t be overstated — it’s one of the best ways to reach your customers and get more eyes on your brand. But if you’ve been struggling with making your email campaigns successful, there is one key thing you might be doing that will...
Direct mail campaigns can hit the target or fall flat, depending on the approach. It can be frustrating spending hours putting together a campaign, only to get hit with a lack of response and interest. While it can often seem like the results are random, there are...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.