Why are your dental patients cancelling their appointments frequently or just deciding not to show up? Is it because of your online profile? A question every dentist should be asking themselves regularly. However, we understand that this very question can be, at...
Part 1: UpSwell’s Guide to Responding to Negative Patient’s Reviews Surprisingly, we still observe many dentists and dental practice managers who don’t respond to their online reviews. Why? Responding to all patient reviews, good or bad, is an excellent...
Direct mail is a dental marketing strategy that involves sending a postcard to your prospects and current patients — used by many both business-to-consumer and business-to-business selling strategies. This marketing strategy has been around for years in the dental...
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook for...
Call tracking in dental marketing has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and so many other places a prospect can research,...
Direct mail isn’t often the first choice for businesses to pursue because of the misconception that digital marketing is better —or more relevant. But the truth is direct mail marketing offers one of the best ways for dental offices to stand out from the competition...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
