Direct mail isn’t often the first choice for businesses to pursue because of the misconception that digital marketing is better —or more relevant. But the truth is direct mail marketing offers one of the best ways for dental offices to stand out from the competition and connect with potential patients.
All healthcare practices need loyal patients to thrive, and your dental office is no different. Here’s how your practice can stay ahead and attract loyal patients with the help of direct mail:
Generate more walk-in traffic through local neighborhood targeting. Direct mail builds instant credibility for your practice, and by targeting your local geographic area, you’ll reach patients who are most interested in your practice.
Brand recall of direct mail is 70% higher than digital ads, so when your local prospects are looking for a new dentist or ready to schedule their cleaning, you’ll remain top of mind.
Tailor your mailer’s content for specific audiences. Include coupons, samples, or special offers in your mailer as an incentive to try out your services.
Whether your patients need regular cleanings, whitening treatments, or more intensive dental work, discounts are a great way to get them in the door and build a good rapport with new patients.
Get creative with your direct mail postcards by sending out health-related tips and helpful information for improving oral health. Simple tips for proper brushing or flossing techniques add value for your patients and serves as a gentle reminder for those who may have slipped from their regular dental routine.
Sending out more informative mailers lets you start conversations about the importance of preventative care and oral hygiene.
Patient Testimonials and Reviews
Patient testimonials are invaluable to consumers when selecting a dentist and can make or break a decision. People want to hear stories from real patients about their experiences with your office. Over 86% of dental patients rely on online reviews and testimonials to choose their dentist.
Rather than waiting for your reviews to be seen organically, gather your positive patient feedback and share them through direct mail. Include a well-crafted call to action to inspire your prospects to schedule an appointment.
Building Loyalty: From Prospect to Patient
Direct mail provides your dental practice with advantages that you won’t get with digital advertising alone. It creates a personal connection and provides opportunities to build confidence in your practice, so your patients continue returning for dental work and recommend your office to family and friends.
By using direct mail efforts and taking the time to establish a friendly and trusting relationship with your patients, you’ll grow a more loyal customer base and keep them returning for all of their dentistry needs.
Stay connected with your community and grow your practice with direct mail marketing. Partnering with a dental direct marketing agency will free up your time and let you focus more on running your practice. Contact the team at UpSwell for a free marketing assessment.