Marketing is generally like broccoli: either you hate it, or you love it. Some people love the challenge of brainstorming strategies, implementing campaigns, evaluating numbers, making adjustments, and then doing it all over again. Others find the elusiveness of...
The health club industry continues to be extremely competitive, and the ability to generate new members, with all the mind clutter in today’s world, continues to be one of the biggest challenges club owners face on a monthly basis. Mind clutter is what I refer to as...
It’s that time of year again: the time where you notice that your gym, which was once bustling with motivated new faces, has begun to revert back to its previous state of mostly “the regulars.” The new year likely brought with it a surge of new memberships, and while...
Have you ever been persuaded to buy one product over another simply due to the packaging? If so, you’re not alone. Studies have shown that 85% of consumers cite color as the primary reason they purchase a particular product, making it essential that your brand colors...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
