There are many reasons why targeted display ads (TDAs) are a necessary part of your marketing mix, but one of the main reasons is the targeting capabilities. Once you’ve decided to incorporate TDAs into your marketing, it’s important to make sure you are targeting the...
When done properly, incorporating Facebook and Instagram ads into your marketing playbook is a great way to effectively market to prospects in your area. However, it’s important to note that Facebook and Instagram are continually evolving and making changes to their...
Whether you’re marketing a service or a product, what you’re really doing is creating an experience. In fact, you’re creating a miniature journey for your customers with a beginning, middle, end, and (hopefully) a sequel. The beginning of the story might be the...
Email is a low cost, easy to use, and highly personalized form of marketing communication, and if it isn’t already an essential piece of your club’s marketing mix, it should be. In fact, according to research, most people (72% to be exact), prefer to be contacted by...
Marketing is generally like broccoli: either you hate it, or you love it. Some people love the challenge of brainstorming strategies, implementing campaigns, evaluating numbers, making adjustments, and then doing it all over again. Others find the elusiveness of...
The health club industry continues to be extremely competitive, and the ability to generate new members, with all the mind clutter in today’s world, continues to be one of the biggest challenges club owners face on a monthly basis. Mind clutter is what I refer to as...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
