‘Tis the season for strategy. Now that we’ve reached the end of summer, kids are back in school, and the sun isn’t quite as sweltering, it’s hard not to think about the festive season just around the corner. While it may feel like plenty of time before the holidays...
Enhancing your marketing with direct mail involves more than just sending a flyer or postcard. A well-designed — and timed — mailer immediately grabs attention, creating a memorable experience that resonates with your audience. When done right, direct mail can be a...
Social media algorithms determine which content gets seen and by whom, impacting everything from visibility to engagement, so it’s important to understand how these algorithms work. Algorithms are constantly changing and updating to give us even better experiences and...
Social media advertising is not just a passing trend or a fad that will be replaced in a few years by the next best marketing method. Prepare your presence on social media for the long haul. Social media is here to stay, and standing out takes a little more than a...
Marketing Essentials: Your Guide to Pay-Per-Click Advertising Standing out isn’t always about shouting louder or being flashier than your competitors. It could just mean showing up in the right place at the right time. What if there was a tool that offers precision...
Search is changing, and search engine optimization (SEO) no longer remains synonymous with Google, which once held the vast majority of our attention for the instant gratification of knowledge and search capabilities. The lines are blurring in marketing strategies as...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
