by Kalynn Hicks | Nov 9, 2023 | Marketing
Your business can sell great products, employ talented staff, and boast strong financials, but if you don’t tell people what you can do for them, all of those strengths are for naught. “One of the biggest mistakes I see business owners make is that they start a...
by Tony Butler | Nov 9, 2023 | Marketing
If you’re a chiropractor, you’re probably familiar with the industry’s biggest marketing challenge: educating potential patients on what a chiropractor actually does. Many people don’t know the wide range of conditions a chiropractor can treat and think of them simply...
by Tony Butler | Nov 9, 2023 | Marketing
As a small business owner, it’s important to be a lifelong learner, says Tim Ross, president and founder of UpSwell Marketing. “You’re going to face failures and challenges each day, but you can learn from these and build a stronger business in the future,” he says....
by Kalynn Hicks | Nov 7, 2023 | Marketing
Many companies focus heavily on digital marketing as their primary channel to reach out to their target audience. However, with the average email open rates hovering around 17%, with a 10% click-through rate, some companies are returning to direct mail as an...
by Tony Butler | Nov 7, 2023 | Marketing
It’s completely normal to feel hesitant about pouring your limited resources into your marketing campaigns when the economy takes a hit. Cutting expenses and preserving capital may seem like the safest bet in uncertain times, but brand awareness is everything...
by Tony Butler | Mar 7, 2023 | Auto Repair, Dental, Fitness, Home Services, Marketing
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook for...
