Only about 2% of visitors on your site will convert on their first visit. This means, unfortunately, the majority of traffic on your website will leave without becoming a customer. The buying process of a consumer can be very erratic, and it may take months of...
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Are you having a hard time keeping up with the ever-evolving trends for marketing your business? It can be exhausting. Digital marketing trends are constantly changing and quickly becoming more complex. In order to remain relevant and deliver conversions — leads,...
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Whether you’re marketing a service or a product, what you’re really doing is creating an experience. In fact, you’re creating a miniature journey for your customers with a beginning, middle, end, and (hopefully) a sequel. The beginning of the story might be the...
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Marketing is generally like broccoli: either you hate it, or you love it. Some people love the challenge of brainstorming strategies, implementing campaigns, evaluating numbers, making adjustments, and then doing it all over again. Others find the elusiveness of...
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Have you ever been persuaded to buy one product over another simply due to the packaging? If so, you’re not alone. Studies have shown that 85% of consumers cite color as the primary reason they purchase a particular product, making it essential that your brand colors...
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*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.