Your business can sell great products, employ talented staff, and boast strong financials, but if you don’t tell people what you can do for them, all of those strengths are for naught. “One of the biggest mistakes I see business owners make is that they start a...
If you’re a chiropractor, you’re probably familiar with the industry’s biggest marketing challenge: educating potential patients on what a chiropractor actually does. Many people don’t know the wide range of conditions a chiropractor can treat and think of them simply...
As a small business owner, it’s important to be a lifelong learner, says Tim Ross, president and founder of UpSwell Marketing. “You’re going to face failures and challenges each day, but you can learn from these and build a stronger business in the future,” he says....
Many companies focus heavily on digital marketing as their primary channel to reach out to their target audience. However, with the average email open rates hovering around 17%, with a 10% click-through rate, some companies are returning to direct mail as an...
It’s completely normal to feel hesitant about pouring your limited resources into your marketing campaigns when the economy takes a hit. Cutting expenses and preserving capital may seem like the safest bet in uncertain times, but brand awareness is everything...
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook for...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
