In the past, paid search advertising has heavily relied on cookies to track web activity and user behaviors, using that data for targeted campaigns and audience insights. But as the digital world braces for the loss of this information, businesses need to hustle to...
Pop onto Nextdoor or any neighborhood information group on Facebook, and you’ll see them: posts asking for recommendations on everything from restaurants to auto mechanics and HVAC repair services — especially during the sweltering days of summer and the frigid chill...
UpSwell Marketing’s recent fitness survey revealed the potential of an untapped consumer audience and trends for strategic marketing Marietta, GA, November 9, 2023 — UpSwell Marketing, a full-service marketing agency focused on helping gyms experience growth and...
Your business can sell great products, employ talented staff, and boast strong financials, but if you don’t tell people what you can do for them, all of those strengths are for naught. “One of the biggest mistakes I see business owners make is that they start a...
As a small business owner, it’s important to be a lifelong learner, says Tim Ross, president and founder of UpSwell Marketing. “You’re going to face failures and challenges each day, but you can learn from these and build a stronger business in the future,” he says....
Many companies focus heavily on digital marketing as their primary channel to reach out to their target audience. However, with the average email open rates hovering around 17%, with a 10% click-through rate, some companies are returning to direct mail as an...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.