Consumer behavior is constantly evolving, and there will always be new trends and strategies that keep our businesses ahead of the curve in the marketing landscape. The pandemic was a new challenge that brought with it obstacles many were not prepared for. It greatly...
If you haven’t begun planning for your 2022 marketing strategy, now is the time to start. As we get closer to the holidays, and the year comes to a close, you’ll need to start thinking about your strategies and budgets. This is the time to review your previous efforts...
The holidays are filled with excitement, family, and fun — and holiday shopping. Starting with the Black Friday kick-off, the holiday shopping season is bustling with possibilities, prospects, and eager buyers. As a small business owner, you want to take advantage of...
When it comes to getting your brand in front of your customers, you need a strategy that is cost-effective, direct, and successful for generating traffic and bringing in new leads. This brings us to two distinct marketing strategies that we’re going to cover: direct...
Most new business owners focus exclusively on their services and products, forgetting other parts of the equation. Success comes from a seller’s ability to get customers’ attention and convince them to buy, and marketing is a crucial component. Before the internet,...
As a small business owner, you want to know how your website is performing and whether or not you are effectively generating new leads. An easy way to monitor your website data and turn that data into valuable insights is by using Google Analytics. Google Analytics is...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
