One of the foundational elements of a marketing plan is your marketing budget. You already know how to budget your business — you’ve done it every year and have plenty of experience. But all of that planning seemed to go straight out the window in 2020. None of us...
Having a seamless campaign can help you reach your ideal customers wherever they are. Rather than letting your direct mail, targeted display advertising, and paid social media advertising work independently of each other, we integrate those campaigns together with our...
Most of us thought it would never come, but the holidays are finally upon us! Channeling the spirit of the holiday season in your marketing is a great way to build meaningful relationships and connections with your customers. We’ve put together some seasonal marketing...
Do you remember the last time you looked through a phone book to find the number or address of a local business? It’s probably been a pretty long time. We have now become dominated by the power of our mobile phones to quickly search whatever we need — whenever we need...
If you’re wondering when to hire a marketing agency, chances are you have some reservations about the idea. Who knows how to better leverage the uniqueness of your company than you, right? Having a professional, experienced marketing partner has countless benefits,...
If you find yourself asking, “is direct mail marketing really right for my business?” Our simple answer is yes! With so much attention being placed on online ads and digital marketing, it can be easy to lose sight of how successful direct mail advertising could be for...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
