Is Direct Mail Marketing Right for My Business?
If you find yourself asking, “is direct mail marketing really right for my business?” Our simple answer is yes!
With so much attention being placed on online ads and digital marketing, it can be easy to lose sight of how successful direct mail advertising could be for your business.
Did you know that direct mail has vast advantages over digital marketing, with as much as 10 to 30 times higher response rates? Those are some significant numbers and can turn more consumers into loyal customers.
However, this doesn’t mean you should stop your digital marketing and email communications altogether. An effective way to move forward with a direct mail campaign is by actually supporting your current digital marketing efforts through connected visuals and messaging.
Read on to learn how direct mail can enhance your marketing strategy.
Direct mail is tangible
By having a tangible piece of marketing material, you can make your brand come to life. Direct mail is a great way to physically get your brand into your customers’ homes. Physical mail can be kept in your car, put in your purse, or even hung on the fridge and is more likely to be kept rather than thrown away (or deleted with the press of a button).
Physical advertisements have been proven to offer more influence over your readers, so they are well worth the effort. Recipients tend to spend more time with direct mail postcards and are more likely to remember them.
Direct mail is also tangible in another way — the results of your campaign are highly measurable. You can easily track your response rate and ROI through a phone number unique to that campaign or even a personalized URL (PURL).
Personalized marketing materials make an impact
Direct mail brings a physical form of brand awareness into your prospects’ homes, but you need to take it a step further in order to stand out from your competition. You can get as creative as you can be with direct mail and even personalize almost every inch of your mailer.
By taking the extra step to really focus on a highly targeted audience and personalize your marketing piece, you can create an emotional connection, making them feel valued and important. This builds trust with your consumers and creates even more brand awareness by being in the home. You can expect that everyone in the household will set eyes on your postcard.
Ditch digital ad fatigue
Let’s face it, direct mail marketing is becoming less common in favor of digital marketing campaigns.
But when you think about it, that’s not a bad thing — people see so many digital ads these days, they often tune them out entirely, whereas leveraging direct mail means less competition to get eyes on your mailer. You have a better chance of standing out and getting your message to the right customers.
Additionally, traditional mail doesn’t come with the negative stigma that emails sometimes will, with the potential threat of viruses or vastly misleading information. Sending a postcard directly to your prospects can offer them a familiar and safe way to connect with your brand.
We’ve got you covered
Direct mail is a great way to build a relationship with your potential and existing customers while boosting your sales and earning their business.
The experts at UpSwell can help you get started with attracting new customers and growing your business through direct mail advertising. We have mailed over 1 billion postcards and have seen the success that it brings to our clients.
We have a thorough process to analyze your current marketing efforts and create a plan of action for your direct mail campaign. Let us help so you can start seeing results and get back to focusing on what you do best as a business owner.