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Social media advertising is not just a passing trend or a fad that will be replaced in a few years by the next best marketing method. Prepare your presence on social media for the long haul. Social media is here to stay, and standing out takes a little more than a great product or service —advertising is essential.
Tapping into social media advertising will help you establish authentic connections with your audience, attract new customers, and achieve your business goals (all while staying within your budget). Still not convinced?
Here are four reasons you can’t ignore why social media advertising needs to be part of your marketing mix.
1. Your customers are already spending time on social media.
Not only is social media the place where your customers follow their friends, connect with family, and consume influencer content, but it’s also where they discover new brands and businesses to like and follow. Whether you’re a dentist who owns your practice, the manager of a family-owned auto repair shop, or running a new fitness center, everyone needs to reach their customers where they are, and right now, that place is social media.
Take a look at these statistics:
- Last year, more than half of the world’s population—3.96 billion people—used social media.
- The typical social media user spends 2 hours and 23 minutes on social media each day.
Let’s look at a breakdown by platform:
- Facebook: Over 3 billion monthly active users
- Instagram: Over 2 billion monthly active users
- LinkedIn: Over 310 million active members
- Pinterest: Over 490 million monthly active users
- X (formerly Twitter): Over 610 million monthly active users
- TikTok: Over 1.5 billion monthly active users
With so many people spending their time on social media, that’s a huge opportunity to reach your customers.
2. Your competition is already advertising on social media.
Don’t fall behind! We know you’ve heard it, but staying ahead of your competition is so important. You don’t want to miss out on connecting with potential prospects who choose to engage with your competitors instead. However, that doesn’t mean you should do exactly what they are on social media. Keep up with them? Yes. Outshine them? Even better.
3. Expand your reach, discover new audiences, and utilize the hyper-targeting capabilities of social media.
Half the battle is finding new customers and getting their attention so they see and engage with your brand’s content. Social media advertising ensures that your ads are seen by the most relevant audience, providing the perfect opportunity to expand your reach, build your brand, and increase sales, all while staying within your budget.
By advertising on social, you’ll have access to advanced targeting capabilities that allow you to effectively segment your audience and reach the right people, which include:
- Demographics
- Location
- Interests
- Hobbies
- Buyer Behaviors
- Custom Audiences
4. More and more consumers are using social media for search.
That’s right, social media is taking over as a new kind of search engine, and your customers are fully onboard. This change in consumer behavior means more people are turning to platforms like Instagram and TikTok to discover new brands and products. This increases your chances of being noticed and remembered when they need the services or products you offer through an ad.
Here are some of the other benefits to consumers turning to social media for search and finding your advertisements while scrolling:
- Boosts website traffic
- Increases brand awareness
- Builds community
- Improves engagement
- Earns your business a better ROI
Step Up Your Social Media Strategy with UpSwell Marketing
If you’re looking to expand your existing social media strategy or need help identifying the best platforms for your industry, consider working with the experts at UpSwell. Our team has the expertise to create and implement effective social media ads, backed by strategy, to help you reach more customers where it matters.
Contact us today to get started and see the results.
