The concept of wellness is not new, but it has gained popularity in the last few years. The global wellness market is more than a $4.2 trillion industry and is continuing to rise. As consumers focus on wellness in their fitness journey, gyms must jump on board to continue attracting new members.

The importance of wellness in the fitness industry

So what exactly is wellness, and why do your members care so much? According to the Global Wellness Institute, it is the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health.

This active, healthy lifestyle contributes much more than a person’s physical health. It also extends to emotional and mental health as well. The pandemic affected us in unprecedented ways, changing how we live our daily lives. It pushed many to reassess wellness and what it means to live a healthy lifestyle.

Why your gym should focus on wellness

With more health-conscious consumers and changing buying habits, gyms must pivot their focus. It’s important that gyms focus on what matters most to their members. Here are six reasons your gym should focus on wellness:

  1. You’ll attract more members with health-conscious messaging.
    When you use wellness messaging on social media and advertising, you’ll attract more members to your gym. Consumers want to see that their favorite fitness brands are both health and socially conscious, actively participating in their fitness journey.
  2. It fosters a community of members.
    Wellness and health bring your members together. Your new focus will create a community of like-minded individuals who will motivate each other, creating more loyal members.
  3. There’s a positive impact on members with 1-on-1 training.
    Enlist your personal trainers to focus more on wellness and health in and outside of the gym. They can create a tailored plan that speaks to the needs of your health-conscious members. This will generate more interest in your trainers and even your group classes.
  4. With more intentional motivation, more members will return to the gym.
    Your members want to celebrate their accomplishments. They want to feel motivated to push through their fitness routine. When you become one of their biggest supporters, they will feel more motivated to return to your facility.
  5. Focusing on the wellness of your members builds brand loyalty.
    When you show your members that you care about their health, you’ll build customer loyalty. Connecting with their entire fitness lifestyle is a great way to show how invested you are in their growth. You can do this on social media, through email marketing, or in person.

When you prioritize wellness and health, you’ll attract more members, nurture better relationships, and build brand loyalty. Recognizing your gym’s massive role in helping your members live a healthy lifestyle is the first step to transforming your gym and growing your business.

Contact us today if you’re interested in learning more about how UpSwell can help you take your gym to the next level.

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