Are you wondering what your small business should be budgeting for your annual marketing? Or maybe questioning if you could have allocated your budget more effectively? Well, there really isn’t a one-size-fits-all answer. For starters, your marketing spend will vary...
Think of a time when you had an issue with a company you were dealing with. Maybe it was a bad experience at an online checkout, or not getting the customer service you expected for a faulty product you purchased — whatever it was, your overall experience left...
There are numerous – even infinite – options when it comes to driving traffic to your website. With so many options, it’s important that you focus on activities that will attract the most valuable customers to your site. When we talk about driving more traffic to your...
Fitness centers and gyms are often haunted by a dip in attendance in the summer. The nicer weather leads to more options for outdoor activities, making it easier for your members to take their workouts outside, away from the gym. Following the COVID-19 pandemic, this...
No matter what industry you are in, marketing plays a huge role in growing your business. By marketing successfully, you can build long-lasting relationships and create engaging customer experiences, but even small mistakes can derail your best efforts. We have put...
Getting back to the usual routine of fitness training looks very different than it did before this pandemic. Many states are on their way to lifting restrictions and allowing gyms to reopen — but, questions still remain: What will reopening really look like? And...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.