Having an online presence is essential for today’s businesses. Having said that, more than 1.8 billion websites are up and running these days. Many of them are probably competing in the same space as your company. That means being online is no longer enough. You have...
Managing your gym requires a lot of hard work. In order to grow, you have to combine your dedication with successful marketing strategies. You might be running the best gym out there with top-of-the-line equipment, motivating staff, and brilliant trainers, but if...
Despite the fallback health clubs and fitness centers experienced from Covid-19 and the dip in gym attendance, consumers are still wanting a way to meet their fitness goals. In February, we conducted a survey to learn more about consumer behaviors now that we’ve...
As we forge ahead into a new year after one of the most unusual stints the country has ever experienced, quite a few small businesses are unsure of how to proceed. If you own a gym, you probably rank near the top of the list in this regard. All along, you’ve been...
As we look back on the year that brought radical changes to the fitness industry and left lingering effects in its wake, it’s important that we learn from the challenges and grow. As a result of the pandemic, pressures from new safety mandates, social distancing,...
Hard to believe it, but we’ve almost reached the end of this year’s first quarter– making this the perfect timing to review your strategic marketing efforts. Earlier this year we talked about the importance of SMART goal setting for the new business year. So now...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.