Location-based technology and targeting are becoming widely used to target the right people at the right time and place. Mobile geofencing is one of the most effective ways to advertise to mobile users because it allows you to be extremely targeted with your ads,...
The most convenient way for your business to communicate today is through email and social media. However, you will see higher response rates and attract more customers through direct mail marketing. More customers actually prefer direct mail over digital messaging....
Are you wondering what your small business should be budgeting for your annual marketing? Or maybe questioning if you could have allocated your budget more effectively? Well, there really isn’t a one-size-fits-all answer. For starters, your marketing spend will vary...
Think of a time when you had an issue with a company you were dealing with. Maybe it was a bad experience at an online checkout, or not getting the customer service you expected for a faulty product you purchased — whatever it was, your overall experience left...
There are numerous – even infinite – options when it comes to driving traffic to your website. With so many options, it’s important that you focus on activities that will attract the most valuable customers to your site. When we talk about driving more traffic to your...
No matter what industry you are in, marketing plays a huge role in growing your business. By marketing successfully, you can build long-lasting relationships and create engaging customer experiences, but even small mistakes can derail your best efforts. We have put...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
