Marketing Essentials: Your Guide to Pay-Per-Click Advertising

Standing out isn’t always about shouting louder or being flashier than your competitors. It could just mean showing up in the right place at the right time. What if there was a tool that offers precision targeting and puts your business directly in front of your desired audience, but you only pay when you get a real interaction?

That’s the beauty of PPC marketing.

What is PPC?

Let’s start by reviewing the basics: PPC (pay-per-click) is a digital marketing strategy that requires a fee each time a user clicks on your ad. As a simple explanation, it’s a way to buy visits to your website or landing pages.

PPC campaigns serve as a big contrast to traditional advertising methods, where the costs are associated with ad space or time, regardless of engagement. In PPC, real interactions are the focus. Each marketing dollar spent is accountable for a direct outcome, such as a visit to your website.

This is a great way to see an immediate impact, boosting traffic to your page without having to earn those visits organically.

Popular PPC Platforms

Now that you know what PPC is, where do you run a campaign? There isn’t a single, straightforward answer for this, but Google Ads is the most common arena for running your PPC campaigns because of its global popularity.

The platform allows advertisers to bid on keywords relevant to their target audience. When users search for those keywords, paid ads will appear alongside organic search results, increasing the likelihood of a click-through.

Other platforms you may use for publishing your PPC ads include:

  • YouTube
  • Facebook
  • Instagram
  • Microsoft
  • LinkedIn
  • Amazon

Reasons Why You Need PPC Marketing

PPC is popular for a reason, and its popularity stems from its versatility, measurability, and effectiveness. Other than its immediate and quick results, here’s why PPC could be a game-changer for your business marketing strategy:

  • Highly Targeted. PPC allows you to directly reach your ideal customer profile by targeting specific demographics, interests, and locations. You can also get as specific as targeting users based on behaviors and interests.
  • Easy to Measure. PPC platforms offer detailed analytics, allowing advertisers to track the performance of their ads in real time. This level of measurability allows for ongoing optimization and better performance.
  • Cost-Effective. One of the most appealing aspects of PPC marketing is its cost-effectiveness. Since advertisers only pay for actual clicks, budgets are used more efficiently compared to traditional advertising, where the cost is the same regardless of the ad’s performance. 
  • Complements Other Strategies. PPC works well with other marketing strategies such as SEO and content marketing. With a combined strategy, you can cover gaps in organic search visibility and drive traffic to content that’s designed to engage and convert specific audiences.

How to Get Started and Get More Out of Your Campaigns?

Contact the experts at UpSwell to start seeing tangible results and earn better conversions and more importantly, more customers. We’re here to help!

June 1st - September 3oth

50% OFF

Digital Management Fees
for 3 Months! 

$750 value!

*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.