Dental News & Insights
Get tips for lead generation, best practices for digital marketing and much more.
What do your brand colors say about you?
Have you ever been persuaded to buy one product over another simply due to the packaging?
Basic SEO Tips to Optimize Your Dental Practice Website
Even though SEO is only three letters, many business owners consider it to be a 4-letter word. And it’s no wonder! SEO can be uber complicated but...
Selling the Value of Dentistry
It’s one of the longest-standing debates in the dental industry: is it unprofessional to sell dentistry? Traditional schools of thought in the...
An Intro to Advertising Your Dental Practice on Facebook
As a dentist, you likely already know how important it is for your practice to have an active Facebook profile. It provides a place for you to...
Why Office Culture Is Important for a Successful Dental Practice
In the corporate world, office culture is an important element of a successful business. This is especially the case for modern startup businesses...
How Much Should You Be Spending on Dental Marketing?
This is a question that every dentist probably asks either themselves or a professional at several points throughout their career. Every practice is...
Changes to Google’s Local Search: What You Need to Know
Google has once again changed the format of its local search results, and there are some important factors you’ll want to know about as you continue...
5 Tips for Better Dental Marketing Copywriting
There are a lot of factors that go into making dental marketing successful for your practice. Not only do you have to decide what type of audience...
How Creature Comforts Can Boost Your Word-of-Mouth Marketing
“Oh, I just love my dentist!” Wouldn’t it be great if all of your patients had the same reaction when the topic of dental offices comes up in their...
What Does Your Website Say About You?
In the dental industry, first impressions are everything. In fact, good first impressions are a big factor in getting new patients coming through...
Marketing Your Dental Practice through Every Stage
The life cycle of marketing your dental practice can be categorized into one of the following phases: establishment, growth, maturity, and...
The Value of Missed Calls
Did you know that each time your staff doesn’t call someone back, it costs you $200? On average, you miss about 35% of the calls that postcard...
