Menu
UpSwell Hyper-local marketing
UpSwell Hyper-local marketing
  • About us
  • Who we serve
    • We serve single and multi-location independent and franchise businesses across all life stages of a business, from launch to rebirth

      Featured industries

      • Auto repair
      • Fitness
      • Dental
    • Responsible for multiple locations or a franchise network? We can help you scale! Talk with a strategic account representative.

      • National accounts
  • Process
  • Capabilities
    • Digital
      • Social media ads
      • Mobile geofencing
      • Paid search / PPC
      • Display ads
      • Website design
      • SEO
      • Business listings
      • Reputation management
      • Email marketing
    • Print
      • Direct mail postcards
      • Newsletter
      • Weekly mailers
      • Envelope mailers
      • Plastic gift card mailers
    • More
      • Promotional
      • Analytics / data warehouse
      • Brand development
      • Call tracking
      • 24 hour print & mail
      • Finance options
  • UpThink
  • Contact Us
Close Menu

Help Your Customers Find You with Local Business Listings

Think about a time when you were searching the web for contact info for a specific business. You’re looking for the phone number for Joe’s Fitness Center, but when you dial the number listed online, you get “Thank you for calling Pizza King, what can I get for you today?” How frustrating! Besides the fact that now you’re craving pizza, now you have to either dig deeper to try to find the RIGHT contact info for the gym or maybe just call the next one on the list.

This could be happening to your business — to your customers — if you don’t properly monitor your local business listings, and you could be losing the trust of your customers as a result. Or worse yet, losing potential customers who give up and just move on. It is unfortunate to say, but 80% of customers or patients will lose trust in a local business if they find incorrect or inconsistent details online.

When you verify that your listings have accurate NAP data (name, address, phone), website, and hours – across all major listing directories – you are more likely to rank well in local searches. This will help your online audience find you quickly and easily, and won’t be faced with having to curb their pizza craving as a result of incorrect data.

Directories are more than a place to link to your site

Using a directory for your listings is the easiest way to track and update your information. Your business information can appear on hundreds of sites and search providers including Google, Yahoo, Bing, AOL, BBB, and many others.

Directories help you build links and direct traffic to your site, generating leads and getting people in the door. Take the phone book as another example: seldom used now but during its prime, the yellow pages – at the back of the book – were a common source of information when searching for local services. By searching for a product or service on Google to gain insight into a relevant business’s location or phone number, you are essentially doing the same thing… only much faster.

Without monitoring your online listings, you could be missing out on potential customers and patients that simply go with another business due to inaccurate information. Taking advantage of a business directory could lead to:

  • Increased exposure resulting in more viewers finding your website or other social sites and creating raving fans that result in consumers of your services
  • More site traffic that goes hand-in-hand with increasing the exposure of your business and results in solid leads
  • Better local visibility from using local business directories and geotargeting to specifically target your local community and boost your appearance in “near me” searches
  • Boosting your SEO by working with your existing web content in order to gain the validation of major search engines to rank higher in relevant searches

Risking your valuable customers could cost you valuable profits. When something as simple as accurate information could affect your online performance, it’s almost a no brainer to monitor your listings. We can help with all of the tricky set-up and get you started with our local business listing services! Our marketing experts will be able to correct any errors and get you on track so your business information is even more accessible and accurate.

SEO and PPC: The Marketing Strategies You Need to Know Social Media Marketing Tips to Get You Through COVID-19

Related Posts

UpThink

Top Digital Marketing Trends for 2021: The Digital Transformation Is Here

Last year threw us all a big curveball. It was definitely an unpredictable and unprecedented year, and many of us had to adapt to the changes.

UpThink

Planning for the New Year: Setting SMART Business Goals for 2021

Do you have SMART business goals prepared for 2021? Here’s a quick guide on how to set SMART goals and achieve them.

UpThink

Looking Back at 2020 to Create Your 12-Month Marketing Plan for 2021

As you create your 12-month marketing plan for 2021, consider the lessons you learned in 2020. Here are some tips to help you plan effectively.

  • Home
  • About us
  • Process
  • UpThink
  • Who we serve
  • Contact us
© Copyright 2020 UpSwell | Privacy policy