Most new business owners focus exclusively on their services and products, forgetting other parts of the equation. Success comes from a seller’s ability to get customers’ attention and convince them to buy, and marketing is a crucial component. Before the internet,...
Now that the summer months are behind us, it’s time to gear up for fall and embrace the season of change. For gym owners, this is an opportune time to get creative with new marketing strategies to attract a diverse range of fall fitness enthusiasts. Key...
As a gym owner, you have a million things on your mind: employees, equipment, programming, pricing, budget, bills — and that’s just what you’ve dealt with before 9 a.m. Of course, there’s one crucial element that makes everything else work: members. Selling gym...
The New Year is an exciting time for gyms and fitness centers — almost like Black Friday for your business — where you see a wave of eager new members, charged up by their resolutions. New Year, New You is a mantra that often fills gyms with eager fitness enthusiasts...
Let’s face it, the fitness industry can be a bit of a rollercoaster ride. It’s common for fitness centers and gym memberships to experience fluctuating numbers throughout the year, and seasonality plays a significant role in peak attendance. While January...
Fitness brands and gyms face a unique challenge during the holidays. During a time of fast-paced excitement and festivities, gym attendance and memberships may suffer as other things start to grab the attention of your customers —but this shouldn’t discourage you. The...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
