The New Year is an exciting time for gyms and fitness centers — almost like Black Friday for your business — where you see a wave of eager new members, charged up by their resolutions. New Year, New You is a mantra that often fills gyms with eager fitness enthusiasts...
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Let’s face it, the fitness industry can be a bit of a rollercoaster ride. It’s common for fitness centers and gym memberships to experience fluctuating numbers throughout the year, and seasonality plays a significant role in peak attendance. While January...
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Fitness brands and gyms face a unique challenge during the holidays. During a time of fast-paced excitement and festivities, gym attendance and memberships may suffer as other things start to grab the attention of your customers —but this shouldn’t discourage you. The...
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As the leaves change, students return to campus and pumpkin spice can be found around every corner —the true sign that fall is upon us. But the buzz of new energy that signals the arrival of fall and back-to-school season extends far beyond the classroom....
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Break through the clutter with email marketing. Think about it—people check their emails daily. Email marketing is an opportunity to have a direct conversation with your members, keeping them engaged and motivated. Everyone’s competing for attention, and it’s easy to...
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In an industry where your competition is as fierce as your members, standing out online where people get the first glimpse of your gym requires more than just muscle. Keep reading as we break down how the strategy of using both organic and paid marketing gives your...
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*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.