Running a successful fitness business isn’t just about having the latest equipment or trendy classes. It starts by understanding who it is that you want to serve. Let’s explore how identifying and connecting with your target market can help you grow your gym while...
Most new business owners focus exclusively on their services and products, forgetting other parts of the equation. Success comes from a seller’s ability to get customers’ attention and convince them to buy, and marketing is a crucial component. Before the internet,...
Now that the summer months are behind us, it’s time to gear up for fall and embrace the season of change. For gym owners, this is an opportune time to get creative with new marketing strategies to attract a diverse range of fall fitness enthusiasts. Key...
Want to fill your next class, boost sign-ups for a weekend workshop, or keep members engaged between visits? Don’t overlook your inbox. Email marketing for gyms is one of the most effective, cost-efficient tools to promote your events and classes — and it works across...
If you want your studio to show up when someone searches “gyms near me,” then SEO should be at the top of your marketing to-do list. Short for search engine optimization, SEO helps your gym rank higher in search engine results, which makes it easier for potential...
As a gym owner, you have a million things on your mind: employees, equipment, programming, pricing, budget, bills — and that’s just what you’ve dealt with before 9 a.m. Of course, there’s one crucial element that makes everything else work: members. Selling gym...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
