During this year’s Women’s History Month, we are celebrating the healing and hope that women of all cultures and backgrounds have provided throughout history. We are recognizing the major accomplishments made specifically by female business owners, and we are inspired...
Despite rising costs and staffing concerns, SMB owners are very bullish on 2022, according to our annual Small Business Owner Sentiment Survey. The survey of more than 1,000 small business owners across the U.S found that nearly 90% of small business owners believe...
The future of direct mail marketing is bright. In a world that has such a strong digital presence, direct mail marketing will continue to thrive, bringing businesses more engagement and profitability. Direct mail’s tactile quality and personalization greatly...
Having a strong presence in the digital landscape is crucial for businesses in 2021, but how do your customers find you? People may find your business from a Google search, a paid ad, or even on social media. When you know how they are finding your business, you can...
For the first time ever, digital advertising will surpass direct mail in local ad spending, making it the largest advertising channel to use in 2022, according to BIA/Kelsey’s local advertising forecast. The US advertising market is expected to increase to $161.5...
With the world oversaturated with all kinds of marketing and brand advertising, it’s crucial to have a strategy in place that focuses on quick response to convert your prospects faster, from consideration to decision. Direct response marketing is all about eliciting...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
