Having a strong presence in the digital landscape is crucial for businesses in 2021, but how do your customers find you? People may find your business from a Google search, a paid ad, or even on social media. When you know how they are finding your business, you can...
For the first time ever, digital advertising will surpass direct mail in local ad spending, making it the largest advertising channel to use in 2022, according to BIA/Kelsey’s local advertising forecast. The US advertising market is expected to increase to $161.5...
With the world oversaturated with all kinds of marketing and brand advertising, it’s crucial to have a strategy in place that focuses on quick response to convert your prospects faster, from consideration to decision. Direct response marketing is all about eliciting...
The average direct mail campaign has a response rate of 4.9% which is nearly double that of the average email campaign, with open rates as high as 90%. We don’t need to explain to you how monumental those numbers are, just from a single direct mail campaign. But...
It’s that time of the year (already)! The decorations are going up, prepping for families rolling into town, and the holiday shopping sprees are already in full swing. Now that we are heading straight into the holiday season, it’s time you get serious about...
Consumer behavior is constantly evolving, and there will always be new trends and strategies that keep our businesses ahead of the curve in the marketing landscape. The pandemic was a new challenge that brought with it obstacles many were not prepared for. It greatly...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
