Dental News & Insights
Get tips for lead generation, best practices for digital marketing and much more.
4 Essentials in Your 2023 Marketing Mix
Every business has the moment of realization that the quote “If you build it, they will come” is definitely not reality—especially in terms of...
Maximizing ROI: How to Measure the Success of Your Dental Direct Mail Campaign
Are you looking to get more bang for your dental marketing buck? Running a successful direct mail campaign can lead to a huge return on investment...
8 Ways to Improve Your Dental Practice Waiting Room
Have you ever asked yourself what kind of impression your dental practice waiting room leaves on your patients? When they walk through the door, the...
How to Maintain or Create a Dental Blog
Creating a dental blog for your practice is one of the most cost-effective ways to bring traffic to your website, get return visitors, establish...
How Your Online Profile Could Eliminate Dental Appointment Cancellations and No-Shows
Why are your dental patients cancelling their appointments frequently or just deciding not to show up? Is it because of your online profile? A...
UpSwell’s Guide to Responding to Online Patient’s Reviews
Part 1: UpSwell's Guide to Responding to Negative Patient’s Reviews Surprisingly, we still observe many dentists and dental practice managers who...
Elevate Your Dental Marketing: Your Practice Gets New Patients
Direct mail is a dental marketing strategy that involves sending a postcard to your prospects and current patients — used by many both...
Small Business Owners Remain Optimistic for 2023 Despite Uncertainty
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook
The Truth About Call Tracking in Dental Marketing
Call tracking in dental marketing has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns....
Building a Loyal Patient Base with Direct Mail Marketing
Direct mail isn’t often the first choice for businesses to pursue because of the misconception that digital marketing is better —or more relevant....
Your Guide to an Effective Direct Mail Campaign in 2023
The new year is finally here, and you’re either ready to put your marketing plan into practice or it’s already in full swing. As we look ahead to...
Facebook for Dentists: 8 Effective Post Ideas to Attract More Patients
Want to leverage Facebook to promote your dental practice? Or you’ve been on Facebook for a while now but don’t have ideas to engage your audience?...
