Fitness News & Insights
Get tips for lead generation, best practices for digital marketing and much more.
Finding Your Fit: How to Hone In on Your Target Market
Running a successful fitness business isn’t just about having the latest equipment or trendy classes. It starts by understanding who it is that you...
Old vs. Modern Marketing Concepts: What Works Best?
We compared old vs. new marketing tactics to prove what truly works best for your business.
7 Fall Gym Promotion and Marketing Ideas to Try This Year
Now that the summer months are behind us, it's time to gear up for fall and embrace the season of change. For gym owners, this is an opportune time...
Using Email Marketing to Promote Your Gym’s Events and Classes
Want to fill your next class, boost sign-ups for a weekend workshop, or keep members engaged between visits? Don’t overlook your inbox. Email...
How SEO Can Help Gyms Attract More Members & Boost Revenue
If you want your studio to show up when someone searches “gyms near me,” then SEO should be at the top of your marketing to-do list. Short for...
6 Proven Gym Membership Sales Tactics
As a gym owner, you have a million things on your mind: employees, equipment, programming, pricing, budget, bills — and that’s just what you’ve...
How to Keep Your New Year’s Fitness Clients Coming Back
The New Year is an exciting time for gyms and fitness centers — almost like Black Friday for your business — where you see a wave of eager new...
5 Tricks You Need to Know to Overcome Gym Seasonality
Let's face it, the fitness industry can be a bit of a rollercoaster ride. It's common for fitness centers and gym memberships to experience...
4 Ways to Promote Your Gym This Season and Keep Members Engaged
Fitness brands and gyms face a unique challenge during the holidays. During a time of fast-paced excitement and festivities, gym attendance and...
3 Fall Fitness Messages to Reignite Membership Routines
As the leaves change, students return to campus and pumpkin spice can be found around every corner —the true sign that fall is upon us. But...
Using Email Marketing for Fitness to Break Through the Clutter
Break through the clutter with email marketing. Think about it—people check their emails daily. Email marketing is an opportunity to have a direct...
The Dual Power of Organic and Paid Strategies for Your Gym
In an industry where your competition is as fierce as your members, standing out online where people get the first glimpse of your gym requires more...
