Fitness News & Insights
Get tips for lead generation, best practices for digital marketing and much more.
Boosting Your Membership Base Through Online Fitness Classes
Add online fitness classes to your gym’s repertoire to meet the high demand and cater to your audience.
The Secret to Successful New Movers Campaigns in 2021
As people continue to move around and look for ways to save money, figure out how to target new movers for your next campaign.
Our Take on iOS 14 Updates: What Small Businesses Can Do
The iOS 14 update is going to impact small businesses that rely on Facebook to advertise products and services. What can you do to maintain ROI?
How to Create Social Media Posts for Gyms & Fitness Studios
Our tips can help you learn how to create, schedule, and post shareable fitness content for social media without it being a pain.
Exploring the Intricacies and Importance of PPC Advertising
Being online doesn’t make you stand out! Businesses need to focus on actually building their online presence to successfully compete with their competition.
How to Promote & Improve Gym Membership Sales Strategies
Managing your gym requires a lot of hard work. In order to grow, you have to combine your dedication with successful marketing strategies. You might...
2021 Fitness Survey Results: Consumers Want To Return To the Gym Lifestyle
Our research indicates how to get old and new members back into the gym.
How to Make Your Gym Stand Out & Get New Members
It can be difficult to stand out from your competition. Learn how to effectively bring in new members!
Our Secret To Rebuilding Your Gym’s Member Base With Direct Mail
As we look back on the year that brought radical changes to the fitness industry and left lingering effects in its wake, it’s important that we...
How to Effectively Plan Your Q2 Marketing
As the first quarter comes to an end, it’s time to look back at your marketing goals. Determine what needs to change in your marketing strategy for the next quarter.
UpSwell Research Uncovers What Consumers Need to Rejoin Gyms
UpSwell’s fitness consumer survey gives insight into what consumers need and value in 2021 to rejoin the fitness industry.
These Small Pivots Will Prepare Your Gym to Seize Opportunity in 2021
Emerging digital trends in the fitness industry prove it may be time to pivot more virtually.
