Fitness News & Insights
Get tips for lead generation, best practices for digital marketing and much more.
Exploring the Intricacies and Importance of PPC Advertising
Being online doesn’t make you stand out! Businesses need to focus on actually building their online presence to successfully compete with their competition.
How to Promote & Improve Gym Membership Sales Strategies
Managing your gym requires a lot of hard work. In order to grow, you have to combine your dedication with successful marketing strategies. You might...
2021 Fitness Survey Results: Consumers Want To Return To the Gym Lifestyle
Our research indicates how to get old and new members back into the gym.
How to Make Your Gym Stand Out & Get New Members
It can be difficult to stand out from your competition. Learn how to effectively bring in new members!
Our Secret To Rebuilding Your Gym’s Member Base With Direct Mail
As we look back on the year that brought radical changes to the fitness industry and left lingering effects in its wake, it’s important that we...
How to Effectively Plan Your Q2 Marketing
As the first quarter comes to an end, it’s time to look back at your marketing goals. Determine what needs to change in your marketing strategy for the next quarter.
UpSwell Research Uncovers What Consumers Need to Rejoin Gyms
UpSwell’s fitness consumer survey gives insight into what consumers need and value in 2021 to rejoin the fitness industry.
These Small Pivots Will Prepare Your Gym to Seize Opportunity in 2021
Emerging digital trends in the fitness industry prove it may be time to pivot more virtually.
Top Digital Marketing Trends for 2021
Last year threw us all a big curveball. It was definitely an unpredictable and unprecedented year, and many of us had to adapt to the changes....
Planning for the New Year: Setting SMART Business Goals for 2021
Do you have SMART business goals prepared for 2021? Here’s a quick guide on how to set SMART goals and achieve them.
Looking Back at 2020 to Create Your 12-Month Marketing Plan for 2021
As you create your 12-month marketing plan for 2021, consider the lessons you learned in 2020. Here are some tips to help you plan effectively.
These 4 Marketing Mistakes Could Be Derailing Your Business
Are your marketing campaigns missing the mark because of a simple mistake? Here are some common marketing mistakes and how to avoid them.
