Merlin’s has a reputation for working magic with its auto repair shops. UpSwell is known for being wizards at automotive repair marketing. So, it’s no surprise that Merlin’s turned to us some time ago when they needed the best in automotive direct mail.
Our partnership was remarkably successful for the first several years, consistently producing superior response rates. But then, like any category leader, Merlin wanted more. Specifically, more car count, without having to market outside a 2-mile radius of each location.