Marketing Case Studies
Take a look at how we’ve helped others, and how we can do the same for you!
Franchisee Finds a Valuable Lift From Email Prospecting
A franchisee owner of multiple Meineke centers needed a quick turnaround solution for increasing car counts to offset a drop in Paid Search traffic conversions. With the 6×11 postcard mailer program’s 3-week lead time being too long for this particular problem, another bottom-funnel customer journey tactic was needed. UpSwell Marketing deployed a Prospecting Email…
356% ROI with Digital Booster 2.0
TFG Automotive is an auto repair shop serving Middle Tennessee. Their focus is being a dealership alternative for all automotive needs. They offedealership level service, mechanics, and equipment without the dealership price. TFG Automotive are long-time clients of UpSwell, but in the past only focused on direct mail. They were using another company for their digital marketing, but something wasn’t…
Direct Mail Marketing vs Mail2Mobile for Lower CPA
For Eyes optical shops and Upswell had been working together for several years. We’d been constantly testing, learning, revising and advancing. But one area was not improving as much as we wanted: Cost Per Acquisition (CPA). The client wanted to get the CPA below $50. They were willing to expand both their budget and their marketing mix…
20:1 ROI with Postcard Marketing via Data-Driven Targeting
Burt Brothers Tire and Auto Repair is a leader in northern Utah. It has 12 locations. It’s one of Bridgestone’s top dealers. And it has no intention to quit growing. That’s why, when Burt’s leaders heard UpSwell present to Bridgestone’s elite Ad Council, they issued us a challenge. “Can you take a really successful auto repair direct mail program and make it even…
Why Direct Mail Still Works for Fitness Marketing
Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct mail response rates. The postcards weren’t working for acquisition anymore, and they blamed it on the digital age. As they were losing their faith with direct mail, HAC ran into the UpSwell team at the annual…
Using Social Media to Presell Fitness Club Memberships
Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But they didn’t want to spend big on preselling memberships. And they needed a health club marketing company that could handle every aspect of social media, including the integration of social leads with their existing CRM. Confident in our extensive experience…
Using Social Media to Create a Lead Conversion Funnel
When BODYBAR Pilates came to UpSwell, they were looking to grow their membership for their studio in East Wichita, Kansas. They had tried a few marketing tactics but found that costs were high and lead quality was low. They needed a marketing team to help refine their approach to bring in better leads at a lower cost, as well as integrating those leads with their…
Direct mail Creates a Surge of New Member Sign-Ups
Stretch Zone Lincoln Heights had utilized direct mail marketing in the past and received HUGE response, but when the pandemic hit in 2020, they paused their print marketing until they were able to safely reopen their studio. After re-opening in the fall, they noticed their current members were returning, but that their digital marketing was providing less lead…
$240K Annual Revenue Increase with Digital Booster 2.0
An independently owned and operated Christian Brothers Automotive center had been a long time client of UpSwell Marketing. They had seen great success over the years with sending direct mail postcards to their local community every month. UpSwell suggested to the owners that they try adding the Digital Booster 2.0 package to their already successful…
How to Double Your Business with Automotive Direct Mail
Anderson Automotive had a good repair shop business built on a reputation for excellent service. As satisfied customers recommended it to friends, Anderson hired more technicians to meet the increasing demand. But they didn’t yet have sufficient car count to keep all of their technicians busy all the time. Anderson’s owner realized that more than…
Grand Opening Sees Grand Results with Targeted Direct Mail
The Dog Stop is an all-inclusive dog care facility and pet retail store with over 20 franchise locations across 10 states. Their facilities offer dog daycare, boarding, grooming, obedience, training, in-home services, and an awesome retail store featuring the best in pet foods, toys, and products. The Dog Stop was opening a new location and reached out to UpSwell…
Driving 2,000 New Memberships in Only 6 Weeks
Crunch Fitness started as one gym in New York’s Greenwich Village, and had some 25 locations when it turned to UpSwell for direct mail expertise. Since then we’ve helped them grow to over 300 locations and expanded our involvement to virtually every aspect of direct marketing. That includes all manner of mailers, social media ads, Mail2Mobile, email marketing…
