Fitness News & Insights
Get tips for lead generation, best practices for digital marketing and much more.
Keep Your Marketing Goals on Track: Your Fitness Center’s New Personal Trainer
Marketing, believe it or not, is a lot like working out. It’s all about setting goals, sticking to them, and seeing results. Just like how a...
Fitness Consumer Survey: Finding Membership Opportunities in Existing Gym-Goers
Gym owners face a constant challenge in the world of fitness: staying ahead of the curve. To do so, it’s important to understand what consumers want...
Fitness Challenges Ideas: Pump Up Your Members
Anyone who’s ever tried to get in shape can tell you that the hardest part of sticking to a consistent workout routine is staying motivated. And if...
Not Just a Gym: How to Build a Fitness Community
The fitness industry is experiencing growth and innovation as more people focus on their health and wellness. However, as we feel the effects of...
Small Business Owners Remain Optimistic for 2023 Despite Uncertainty
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook
5 Ways Paid Search is Transforming Fitness Marketing in 2023
Paid search, also known as pay-per-click (PPC) advertising, is a valuable way fitness brands reach new leads. Gyms use PPC advertising to reach...
Your Guide to an Effective Direct Mail Campaign in 2023
The new year is finally here, and you’re either ready to put your marketing plan into practice or it’s already in full swing. As we look ahead to...
Gyms Are Still Suffering Post-Pandemic, Nearly 30% of Members Have Not Returned
The pandemic has brought major changes to the fitness industry and the habits of health fanatics. Concerns for safety and a resurgence of COVID-19...
Direct Mail Marketing Statistics 2022: Supercharge Your Direct Mail Marketing
Imagine your typical daily routine. How many times do you check your phone or browse the internet? The average person is exposed to 4,000 to 10,000...
5 Reasons Your Gym Should Focus More on Wellness
The concept of wellness is not new, but it has gained popularity in the last few years. The global wellness market is more than a $4.2 trillion...
New Mover Marketing: How to Target This Market
Exploring a brand new place can be fun and exciting, but no one likes moving. Endless unorganized boxes and unpacked belongings are a nightmare. New...
Fitness Analytics: Why Your Gym Needs It
Today’s most successful businesses are driven by data. Consumers readily hand over their data with nearly every internet activity in which they partake. With search engine algorithms, social media, and e-commerce collecting data at every turn, there is no escaping how useful it is to businesses.
