Fitness News & Insights
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Small Business Owners Remain Optimistic for 2023 Despite Uncertainty
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook
5 Ways Paid Search is Transforming Fitness Marketing in 2023
Paid search, also known as pay-per-click (PPC) advertising, is a valuable way fitness brands reach new leads. Gyms use PPC advertising to reach...
Your Guide to an Effective Direct Mail Campaign in 2023
The new year is finally here, and you’re either ready to put your marketing plan into practice or it’s already in full swing. As we look ahead to...
Gyms Are Still Suffering Post-Pandemic, Nearly 30% of Members Have Not Returned
The pandemic has brought major changes to the fitness industry and the habits of health fanatics. Concerns for safety and a resurgence of COVID-19...
Direct Mail Marketing Statistics 2022: Supercharge Your Direct Mail Marketing
Imagine your typical daily routine. How many times do you check your phone or browse the internet? The average person is exposed to 4,000 to 10,000...
5 Reasons Your Gym Should Focus More on Wellness
The concept of wellness is not new, but it has gained popularity in the last few years. The global wellness market is more than a $4.2 trillion...
New Mover Marketing: How to Target This Market
Exploring a brand new place can be fun and exciting, but no one likes moving. Endless unorganized boxes and unpacked belongings are a nightmare. New...
Fitness Analytics: Why Your Gym Needs It
Today’s most successful businesses are driven by data. Consumers readily hand over their data with nearly every internet activity in which they partake. With search engine algorithms, social media, and e-commerce collecting data at every turn, there is no escaping how useful it is to businesses.
Celebrating Women-Owned Businesses
During this year’s Women’s History Month, we are celebrating the healing and hope that women of all cultures and backgrounds have provided throughout history. We are recognizing the major accomplishments made specifically by female business owners, and we are inspired by the way women are making huge strides toward finding a voice in business.
5 Fitness Trends Shaping The Future of 2022
Gyms and fitness studios weren’t prepared for the radical changes that the ongoing pandemic brought with it, but many adapted. The obstacles we...
Small Business Owners Are Bullish on 2022
Despite rising costs and staffing concerns, SMB owners are very bullish on 2022, according to our annual Small Business Owner Sentiment Survey. The...
It’s Not Too Late to Create Your 2022 Direct Mail Strategy
In a world that has such a strong digital presence, direct mail marketing will continue to thrive, bringing businesses more engagement and profitability.
