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back to school fitness

2021 Back to School Marketing Campaigns for Your Gym

By Annie Burch | July 28, 2021

Take advantage of back to school season with an effective fitness campaign!

fitness online classes

Boosting Your Membership Base Through Online Fitness Classes

By Annie Burch | July 28, 2021

Add online fitness classes to your gym’s repertoire to meet the high demand and cater to your audience.

fitness content

How to Create Shareable Fitness Content for Social Media

By Annie Burch | May 5, 2021

Our tips can help you learn how to create, schedule, and post shareable fitness content for social media without it being a pain.

gym membership sales

Key Strategies for Growing Gym Membership Sales

By Annie Burch | April 10, 2021

Uncover new marketing strategies and techniques to grow gym membership sales.

back to gym

2021 Fitness Survey Results: Consumers Want To Return To the Gym Lifestyle

By Annie Burch | April 10, 2021

Our research indicates how to get old and new members back into the gym.

setting your gym apart

Setting Your Gym Apart from the Rest – Bringing in New Members

By Annie Burch | April 9, 2021

It can be difficult to stand out from your competition. Learn how to effectively bring in new members!

health club direct mail

Our Secret To Rebuilding Your Gym’s Member Base With Direct Mail

By Annie Burch | March 23, 2021

Health club direct mail is known for increasing membership sales. This strategy can be highly targeted to reach new customers.

upswell marketing

UpSwell Research Uncovers What Consumers Need to Rejoin Gyms

By Annie Burch | February 19, 2021

UpSwell’s fitness consumer survey gives insight into what consumers need and value in 2021 to rejoin the fitness industry.

online fitness class

These Small Pivots Will Prepare Your Gym to Seize Opportunity in 2021

By Annie Burch | February 17, 2021

Emerging digital trends in the fitness industry prove it may be time to pivot more virtually.

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